The Haphazard Blog

I saw a post on my favorite football site about the NFL’s ratings this year. It had me thinking about ratings in general. While it is something to be commended, I don’t find it surprising because viewership numbers have been dropping for years. Top TV shows 3 or 4 years ago were getting close to 20M viewers and 6 or 7 years ago 25M viewers. The shift can be attributed to many things like more choices (cable), DVRs, DVDs and online viewing. It’s probably a little of everything, but the one thing that pretty much has no alternative is sports. As a bonus, since they are live events, people who want to watch them will always prefer live to tape delay/time shifting. Which means more eyeballs on commercials.

So at least to me, this comes as no surprise that the NFL can be king without cracking 20M viewers. I think this trend will continue for live programming over normal prime time programming.